Tuesday, June 06, 2006

Ethical Corporation: Asia Pacific - Corporate responsibility in India: Flying the flag the Tata way

Ethical Corporation: Asia Pacific - Corporate responsibility in India: Flying the flag the Tata way: "Corporate responsibility in India: Flying the flag the Tata way
Poulomi Mrinal Saha, Assistant Editor
6 Jun 06

Ethical policies being rolled out
Ethical policies being rolled out
» SRI in emerging markets: India (S)

Those searching for national champions of corporate responsibility in Asia need look no further than the 138-year-old behemoth Tata Group
An Indian marketing consultant has been recently honoured with a patent for his eco-friendly packaging for steel. Himanshu Sheth has developed Coir Atlas, a product that aims to replace timber packaging with a mix of bamboo and jute. He was encouraged to create this biodegradable alternative not by an engineering or design academy, but by a company – Tata Steel.

Innovating while protecting the environment is one of the commitments the Tata Group, one of India’s biggest business conglomerates of which Tata Steel is a subsidiary, has made towards what it calls “nation-building”, which it sees as part of its responsibility towards wider society.
The group, which has 93 companies in seven sectors including chemicals, energy, consumer products and technology, is one of India’s oldest businesses and has a well-established tradition of giving back to society. "

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