Uncertainty over postage costs hampers direct mail campaigns, agency warns | Third Sector

Uncertainty over postage costs hampers direct mail campaigns, agency warns | Third Sector: Uncertainty over how much the cost of postage will rise in April is making it difficult for fundraisers to plan direct mail campaigns, a direct marketing agency has warned.

Nick Pride, managing director of the agency DMS, which puts together direct marketing campaigns for 19 charities, said he had been told by Royal Mail that the cost of stamps would be increasing in April, but it would not be able to say by how much until late February.

Fifteen per cent 'wouldn't read poorly addressed charity mail' - Third Sector

Fifteen per cent 'wouldn't read poorly addressed charity mail' - Third Sector: "Fifteen per cent of consumers would not read poorly addressed charity direct mail and 10 per cent think it has a lasting and negative effect on their perception of the charity, a survey has shown."

We didn't break your direct mail rules, accused charities tell Fundraising Standards Board - Third Sector

We didn't break your direct mail rules, accused charities tell Fundraising Standards Board - Third Sector: "Complaints body holds talks with charities reported to it by Institute of Fundraising

Two of the charities accused by the Institute of Fundraising of breaching its code of practice on direct mail have told the Fundraising Standards Board they do not believe they broke the rules.

The FRSB, which adjudicates on breaches of the institute's codes, met the charities last week to discuss their use of images and enclosures in direct mail packs."

CharityVillage® Research: Why new nonprofits shouldn't use direct mail to raise funds

CharityVillage® Research: Why new nonprofits shouldn't use direct mail to raise funds: "Be warned. If you're starting a nonprofit and don't have $100,000 in the bank, don't use direct mail. You literally cannot afford to use direct mail to raise funds right now.

Launching a new nonprofit is like launching a new business. You need to spend money to make money. You cannot start a nonprofit with no money any more than you can start a business with no money. You need to raise start-up capital somehow, but that somehow shouldn't be direct mail fundraising letters. Here's why."