A big thank you! Charity’s message to Britain after nearly £7 million raised in Ice Bucket Challenge - Telegraph

A big thank you! Charity’s message to Britain after nearly £7 million raised in Ice Bucket Challenge - Telegraph: "The Ice Bucket challenge has raised almost £7 million in Britain for motor neurone disease research.
The charity stunt, which sees participants being filmed while soaking themselves in freezing cold water to encourage donations, quickly became an internet craze across America then Britain."

BBC News - Ice bucket challenge: 'One in six Britons took part'

BBC News - Ice bucket challenge: 'One in six Britons took part'

One in six Britons havetaken part in the ice bucket challenge to raise money for charity,research commissioned by the Charities Aid Foundation suggests. The charity told BBC Breakfast that one in 10 people donated as a result of the campaign - each giving an average of almost £5. ComRes polled 2,058 British adults online from 5 to 7 September.

Supermarkets donate profits from #icebucketchallenge to MND Association

Supermarkets donate profits from #icebucketchallenge to MND Association: Tesco has announced that it will donate the profits made from an increase in sales of ice to the Motor Neurone Disease Association, which has now received over �3m through donations from the ice bucket challenge.

The supermarket giant, which sold more than 36 million ice cubes over the last week alone, has so far pledged to donate �20,000 to the charity. The amount is expected to increase after further ice sales over the weekend.