U.K. Looks to Keep Olympic Flame of Volunteerism Lit - NPQ - Nonprofit Quarterly

U.K. Looks to Keep Olympic Flame of Volunteerism Lit - NPQ - Nonprofit Quarterly: The National Council for Voluntary Organisations, under the direction of its leader, Sir Stuart Etherington, has launched a campaign to recruit more volunteers for British charities. Etherington’s idea is to recapture the excitement and momentum of the volunteerism associated with the Olympics and Paralympics in London last year. The U.K. took a lot of pride in the games and ascribes part of their success to the Team London Ambassadors and Games Maker volunteers. According to Etherington, “Their guidance and expertise proved indispensable to the smooth running of the Games, and the indomitable cheer of those purple-clad champions came to define London 2012 and prove that volunteering is, at its heart, a joyful thing to do.”