Toyota NZ launches Facebook charity giveaway | Fundraising & Philanthropy Australasia Magazine

Toyota NZ launches Facebook charity giveaway | Fundraising & Philanthropy Australasia Magazine: 5 charities around New Zealand will receive a free Toyota Corolla at the conclusion of the Japanese car company’s clever social media campaign. Greg Johnson reveals how this corporate is reaching into the networks of the nation’s charities.

Toyota New Zealand is helping to promote the good work of the nation’s charities with a social media intiative that will see the top 25 nonprofits, as voted by the public, receive a free Toyota Corolla for three years. The campaign, called 25 Ways to Say Thanks (www.25waystosaythanks.co.nz), has seen over 130 charities create a profile on the Facebook app which is at the core of the campaign.