Big Mac� Fundraising | The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits: The Big Mac� Philanthropy Index will officially launch On April 8th. Compiled by the London-based international consultancy The Management Centre (=mc) and a 40 member team from a group of global charities, the new Index is designed to measure the relative philanthropy of countries around the world.
Before the arrival of this new sesame-seeded metric, comparative giving around the globe was measured by The World Giving Index published annually by the UK’s Charities Aid Foundation.
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