3 storytelling lessons | Usha Menon |: s our story of personal relevance to the potential donor?
The fundraiser in me has derived a very important lesson from this parable. Ganesh ensured his parents were part of his course of action, which made the decision of selecting the winner an easy task for them. I find this a good reminder when we need to tell a story of the causes for which funds need to be raised. The potential donor needs to be given a part in the story!
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