Voluntary sector marketing myths | Voluntary Sector Network | Guardian Professional

Voluntary sector marketing myths | Voluntary Sector Network | Guardian Professional: Last month New Philanthropy Capital's Money for Good UK report revealed that the British public would give �665m more to charity each year if organisations provided more information about evidence of impact and how their money is spent.

In other words, better communications with stakeholders has the potential to transform the fortunes of the sector. So maybe it's time for charities to reconsider what makes good marketing, and the role that it has.