Losing impact focus will create ‘zombie charities’, cautions Bubb: hief executive of Acevo Sir Stephen Bubb has called for charity leaders to focus “unstintingly” on the impact of their organisations, warning that failing to do so will create a new breed of lumbering "zombie charities".
The Acevo CEO applied his description to charities who are still alive, but lack the energy and focus to deliver against their mission in today’s climate.
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