New analytics technologies transforming the face of fundraising | TMA Resources

New analytics technologies transforming the face of fundraising | TMA Resources: One example of an association that was able to leverage technology effectively is the Childs i Foundation. According to The Guardian, the agency has focused on social media to build a strong and highly active online community to raise more money for child abandonment in Uganda. The source revealed that more than one quarter of the Childs i Foundation's funds are produced through these efforts. In fact, the foundation utilized its international digital supporter community to raise $15,298 in just 38 hours.