Uncertainty over postage costs hampers direct mail campaigns, agency warns | Third Sector

Uncertainty over postage costs hampers direct mail campaigns, agency warns | Third Sector: Uncertainty over how much the cost of postage will rise in April is making it difficult for fundraisers to plan direct mail campaigns, a direct marketing agency has warned.

Nick Pride, managing director of the agency DMS, which puts together direct marketing campaigns for 19 charities, said he had been told by Royal Mail that the cost of stamps would be increasing in April, but it would not be able to say by how much until late February.