Tuesday, January 31, 2012

Senior charity managers should be more involved in fundraising, says Shelter chief | Third Sector

Senior charity managers should be more involved in fundraising, says Shelter chief | Third Sector: Speaking at an event on successful fundraising at Cass Business School last night, the former director-general of the Office of the Third Sector - the forerunner of the Office for Civil Society - said many people in the voluntary sector almost wanted to pretend that fundraising happened by magic.

"For many in the voluntary sector, board and chief executives in particular, fundraising is their dirty secret," he said. "For me this is an untenable position."

He said senior management should show that fundraising was important and should be involved in it.

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