One Brand Taps 'Generation-G' And The Rise Of The Philanthropic Consumer

One Brand Taps 'Generation-G' And The Rise Of The Philanthropic Consumer: f what we buy is what we are, then we might just be getting better, according to Duncan Goose, the creator of the philanthropic consumer brand One. Goose believes that there is a seismic shift in consumption building up, where companies’ core values are as – if not more - important than their products.

“We are right at the infancy of a step change in consumer behaviour,” Goose told the Huffington Post UK in an interview.