Northants ET Business - Sponsorship is fashionable: "Sponsorship is fashionable
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By Lily Canter
AS students in Northampton gear up for their annual fashion show this summer, business sponsors are putting up funds behind the scenes to support the nationally-acclaimed event.
Corporate sponsorship is a growing trend, from a small business sponsoring the bottled water at a local networking event to a multi-national coughing up cash for a string of charity races nationwide, to companies like Northampton's Carlsberg which has supported sporting events such as tennis, badminton, croquet, waterskiing and, of course, football."
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