Rice, Not Ice, in Indian Version of Charity Bucket Challenge – Philanthropy Today - Blogs - The Chronicle of Philanthropy

Rice, Not Ice, in Indian Version of Charity Bucket Challenge – Philanthropy Today - Blogs - The Chronicle of Philanthropy: Rice, Not Ice, in Indian Version of Charity Bucket Challenge

A journalist in India has launched a “rice-bucket challenge,” encouraging people by social media to donate a bucket of the staple food to alleviate hunger, NPR reports. Since Manju Kalanidhi kicked off the effort Friday, posting a photo of herself giving 50 pounds of rice to a neighbor in the Indian city of Hyderabad, the campaign spread beyond the country’s borders, garnering 40,000 likes on a dedicated Facebook page.