Food for Thought; how a networking lunch raised some interesting points on brand, awareness & income | nfpSynergy

Food for Thought; how a networking lunch raised some interesting points on brand, awareness & income | nfpSynergy: Unsurprisingly, the results of our analysis (rate card data from Neilson, awareness data from our Charity Awareness Monitor and voluntary income data categorised by Caritas) showed that high media buyers tend to have high profiles; only household names spent more than �10million on media in a single year. We also found that high profile brands tend to have high income - no charity in our sample had raised more than �200 million and not been a household name (defined as having a prompted awareness of 80% ).