Thursday, August 28, 2014

EU data protection proposals would kill fundraisers’ mailing lists, says report

EU data protection proposals would kill fundraisers’ mailing lists, says report: Proposed EU data protection rules could destroy mailing lists relied on by charity fundraisers, and would present “the biggest challenge in fundraising for a generation”, according to a report published this week by marketing agency Medialab.

The EU has announced plans for a comprehensive reform of data protection rules which will require individuals to give explicit consent before a company or charity can process their personal data. The rules could come into force as early as 2017.

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