Tuesday, November 16, 2010

Charities warned not to fall foul of new ASA online code - Third Sector

Charities warned not to fall foul of new ASA online code - Third Sector: "Extension of the code will cover statements organisations make on their own websites and others that they control

The Advertising Standards Authority's remit will be significantly extended next year to include claims organisations, including charities, make on websites, rather than only adverts in paid-for space and sales promotions.

The Committee of Advertising Practice Code, which sets the rules under which organisations must operate, will be extended from 1 March to cover statements organisations make on websites they control, including their own and other pages such as microsites or pages on the social networking website Facebook."

No comments: