Wednesday, August 01, 2007

The business of ethics remixed | Hard News

The business of ethics remixed | Hard News: "The business of ethics remixed

Corporations have to integrate 'social responsibility' into their business agenda to protect environmental, social and human rights of the vast majority

Sudhir K Sinha Delhi

Corporate Social Responsibility (CSR) is a highly misunderstood and misinterpreted term in India. The core of CSR is what a company essentially does in terms of philanthropy or charity in the community in which it operates. This understanding of 'India Inc.' has traditionally been continued, practised and modelled vis-à-vis the evolving global understanding of CSR that takes a larger view of business impacts and helps business achieve a balance or integration of economic, environmental and social imperatives."

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