Andrew Cooper: Yao Ming: Breaking the Celebrity Activist Mould: "As showcased this week with the official announcement that he is retiring due to a long series of injuries, the profile of Yao Ming, the iconic Shanghai Sharks/NBA basketball star, signals some of the possibilities of a Chinese sports celebrity gaining a universal reach.
While Ming has an impressive set of commercial endorsements, he has also become a leading sports figure in terms of charity activities that underscores his willingness to take risks."
Monday, July 25, 2011
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