Seeing the bigger picture

Seeing the bigger picture: "CR is about integrating responsible and ethical practices in all aspects of a company’s operations. CR is wider than CSR because it deals with issues of ethics, governance and the environment as well as the social issues that are the primary concern of CSR.

Although, to be fair, many companies have incorporated environmental initiatives even in their CSR efforts. As investors and financial markets wake up to the impact of ethical failures in the corporate world, CSR moved towards CR, a more central and challenging position encompassing issues of corporate purpose, governance, strategy, risk management and reputation."