CharityVillage® Research: Why new nonprofits shouldn't use direct mail to raise funds

CharityVillage® Research: Why new nonprofits shouldn't use direct mail to raise funds: "Be warned. If you're starting a nonprofit and don't have $100,000 in the bank, don't use direct mail. You literally cannot afford to use direct mail to raise funds right now.

Launching a new nonprofit is like launching a new business. You need to spend money to make money. You cannot start a nonprofit with no money any more than you can start a business with no money. You need to raise start-up capital somehow, but that somehow shouldn't be direct mail fundraising letters. Here's why."