Thursday, May 07, 2015

Design for donors | Agents of Good

Design for donors | Agents of Good: "This past week, we had a wonderful meeting with our friends at CNIB (Canadian National Institute for the Blind) in Toronto. On our way into the boardroom, we walked pass a wall of posters that featured the ten design principles that CNIB uses in all of its marketing/ communications/ fundraising.

These design principles should be used by EVERY charity that engages with donors over the age of 45.

Yes — that means you."

'via Blog this'

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