Tuesday, March 24, 2015

Your corporate partners aren’t just there to fundraise, they can be your investors as well

Your corporate partners aren’t just there to fundraise, they can be your investors as well: "What next for charity-corporate partnerships?
Every charity fundraiser knows the potential of engaging corporate supporters. Charities gain a range of benefits from these relationships – obviously donations, but also time, expertise and channels to increase awareness of their cause through employees and customers. Income from corporates has been at around £2bn per year (only 5 per cent of the charity sector’s income) – but in a climate where corporate giving is unlikely to significantly increase, charities need to consider working with corporates differently to achieve social change in a much bigger way."



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