Your corporate partners aren’t just there to fundraise, they can be your investors as well: "What next for charity-corporate partnerships?
Every charity fundraiser knows the potential of engaging corporate supporters. Charities gain a range of benefits from these relationships – obviously donations, but also time, expertise and channels to increase awareness of their cause through employees and customers. Income from corporates has been at around £2bn per year (only 5 per cent of the charity sector’s income) – but in a climate where corporate giving is unlikely to significantly increase, charities need to consider working with corporates differently to achieve social change in a much bigger way."
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