First Rogare project will look at relationship fundraising

First Rogare project will look at relationship fundraising: "Rogare, the new fundraising think tank based at Plymouth University, has announced that its first research project will focus on identifying best practice in how charities build lasting relationships with their donors.
The work sets out to “review and refashion” the concept of relationship fundraising to incorporate new developments in relationship marketing and the latest theories on relationship building from the fields of psychology and social psychology."



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