Being social - Hindustan Times

Being social - Hindustan Times: “In India, philanthropy is at a nascent stage. But with the youth – an important target – getting socially conscious, being associated with social causes increases film celebrities’ brand impact range, while giving a face to a cause,” said Hitesh Gossain, business head, Percept Talent Management.

MTV’s Power of One study finds that 42% of India’s youth is gung ho about participating in a movement for a cause that affects them.