Nick Cowling: Corporate Citizenship: Big Cheques Just Don't Cut it

Nick Cowling: Corporate Citizenship: Big Cheques Just Don't Cut it: While there are companies out there that still fit this description, it's generally become a dated notion. In fact, a strong majority of companies today are taking a serious approach to corporate citizenship, CSR and cause marketing. However, that doesn't mean all this "good work" is being done with the most altruistic motives. Companies recognize that generosity is increasingly a key factor in a company's reputation.