Thursday, October 28, 2010

Employee Volunteerism: A profit for the nonprofits?

Employee Volunteerism: A profit for the nonprofits?: "Employee Volunteerism: A profit for the nonprofits?
Andy Levy-Ajzenkopf By Andy Levy-Ajzenkopf
October 18, 2010

What if the all the good corporate citizens out there suddenly incented their employees to volunteer with nonprofits and charities? Would there be a major impact in terms of community engagement, money raised, knowledge shared and overall benefit to society?

These questions are being put to the test with a new corporate sector swing to promote volunteerism among its workers. While the concept of corporate team-ups with charities has been around for awhile — historically in terms of donating money to worthy causes, whether altruistically or for photo-ops and image boosting — a couple of North American projects are underway that purport to improve how the for-profit world views volunteerism and rethink the ways in which it can positively affect communities."

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