The NonProfit Times - The Leading Business Publication For Nonprofit Management

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Knowing Who Can Afford What
Prospect research yields information about supporters

By Mark Hrywna

If your organization's budget quadrupled from one year to the next, where would you get the money to support your mission? Two words: prospect research. That was the predicament faced by Operation Homefront, which provides emergency assistance for members of the military and their families. 'Our budget has just skyrocketed because of programming. It has taken us to a new level of need for how much we have to raise,' said Barbara Moore, Operation Homefront's director of individual giving. 'Growth is absolutely why we're in prospect research. We don't have a choice,' she said."