Corporate social responsibility is vital for business survival - SustainIT, Business - The Independent

Corporate social responsibility is vital for business survival - SustainIT, Business - The Independent: "Corporate social responsibility – also referred to, increasingly, as “sustainability” – has been around for some time. For example, the cereal company Kellogg’s has had a commitment to the community since it started in the US in the early 1900s, while the chocolate-maker Cadbury began in the previous century with clear philanthropic ideals. More recently, companies such as the US outdoor clothing company Patagonia and the UK-based beauty products company The Body Shop have been as much about the causes they support and the way they do business as about their actual products."