Monday, October 20, 2008

Flip-flop man donates part of profits to charity

Flip-flop man donates part of profits to charity: "hey crafted a business plan with a clear-cut goal: import the shoes, sell them and donate 3 percent of revenues to three nonprofit programs that, in roundabout ways, will help Thailand.

The programs are: One Percent for the Planet, an environmental fund; Kiva.org, a group that offers micro-loans to entrepreneurs in developing countries, with the Feelgoodz percentage targeted to Thailand; and finally, Transfair, a program that will work to develop a fair-trade natural rubber program in the country.

In this respect, Berner and Neland are part of a growing league of social entrepreneurs. Such business owners apply traditional business principles to ventures motivated more by philanthropy than profits."

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