Charity Village®NewsWeek: Cover Story: "In the ultra-competitive world of charitable enterprise, the communications quest for donor dollars often takes a path that circumvents focus on the pocketbook and instead appeals to the area just behind the breast pocket: the heart.
Getting your attention
Sandy MacKenzie, a partner and philanthropic architect with Inspire/DVA Navion in Toronto with 25 years of fundraising experience in the sector, suggests that charities and nonprofits need to be very focused on the human touch when looking at marketing to, and raising funds from, donors."
Wednesday, October 15, 2008
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