Knowing me, knowing you | Voluntary sector | SocietyGuardian.co.uk: "Journalists and editors play a vital role in helping charities raise awareness of their work, yet many struggle to hit the headlines for the right reasons
Gideon Burrows
Wednesday February 21, 2007
The Guardian
Christmas 2005 witnessed a heart-warming festive story. Generous Brits were bucking tradition and showing how much they really cared by forgoing Christmas socks and chocs for grandpa, and buying loved ones a goat for an African village instead. Newspapers welcomed the trend as revealing a new, selfless, thoughtful Britain, and development charities reaped the benefits. During the festive season, more than 400,000 gifts were bought from Oxfam's Unwrapped catalogue alone.
Christmas 2006 was a different story. In the run-up, some parts of the media turned on giving goats and cows as gifts. Far from being smart global citizens, gift-givers were described as thoughtless - they were accused of actually making poverty worse by giving livestock."
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