Giving is a culture | Higher Education | The Australian

Giving is a culture | Higher Education | The Australian: "Giving is a culture

* Lisa Macnamara
* February 14, 2007

LECTURERS at the University of Melbourne take note: start making friends at the big end of town and watch the millions roll in.
That was the message presented to Melbourne's school heads and deans by a former governor of the University of Toronto, Wendy Cecil, who travelled to the Victorian campus to talk about tried and tested fundraising strategies to help support the new US-style graduate school model.

And the new curriculum was just the ticket for Melbourne to access the hearts, minds and wallets of corporate Australia and alumni, Dr Cecil told the HES.

'It's not just a matter of going out to the corporations, it's getting whoever is going to be making the company decisions to come on campus and feel the excitement,' she said."