Wednesday, July 05, 2006

SocietyGuardian.co.uk | Voluntary sector | Money matters

SocietyGuardian.co.uk | Voluntary sector | Money matters: "Money matters

The British, he says, are embarrassed about their wealth and reluctant to give it away. The head of the Institute of Philanthropy tells Annie Kelly about his plans to introduce the UK's new rich to the joys of charitable giving

Wednesday July 5, 2006
The Guardian

Salvatore LaSpada is a man with a mission. Two months ago the Philadelphia-born Italian-American arrived in the UK as the new chief executive of the Institute for Philanthropy. His task? To infuse Britain's richest people with the 'joy of giving'.

'This is something I'm going to be going on and on about,' he says, sitting in the institute's wood-panelled office in an imposing 19th-century mansion by the Thames. 'Because giving money, however small, is a joyful activity and people should be proud of any contribution they can make.'"

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