Monday, July 31, 2006

Charity Village®NewsWeek: Cover Story-Through donors' eyes: What donors would like nonprofit organizations to know

Charity Village®NewsWeek: Cover Story: "Through donors' eyes: What donors would like nonprofit organizations to know
Louise Chatterton LuchukBy Louise Chatterton Luchuk
July 31, 2006

This week's cover story is the final installment in a series of articles to help nonprofit organizations see the world from another perspective. The series also includes what funders, volunteers, consultants, and the media would like the nonprofit sector to know about their side of the relationship.

Nationally, more than 22 million Canadians - 85% of the population aged 15 and over - made a financial donation to a charitable or other nonprofit organization in 2004. These donors gave an estimated $8.9 billion, which works out to an average of $400 each according to the recently released 2004 Canada Survey of Giving, Volunteering and Participating. In this month's story, we check in with four donors from different parts of the country to find out what motivates them to give and what advice they can offer to help nonprofits be strategic in their ask."

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