Wednesday, May 17, 2006

Sponsorship not evil

Sponsorship not evil: "Sponsorship not evil



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The Leader-Post
Published: Wednesday, May 17, 2006

Should schools looking for cash to enhance their programs be embracing corporate sponsors with the message 'we're open for business'?

It's a difficult issue that school trustees, principals and teachers grapple with across the country. Purists say education should be funded solely by tax dollars, while others see no harm in corporations pitching in with equipment or cash in return for a little public exposure.

According to a survey conducted by teachers' unions and the Canadian Centre for Policy Alternatives (CCPA), 32 per cent of Canadian schools report the presence of advertising in or on the school, 15 per cent of elementary schools and 30 per cent of secondary schools have corporate partnership or sponsorship agreements and 27 per cent of all schools had exclusive marketing arrangements with Coke or Pepsi."

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