SocietyGuardian.co.uk | Voluntary sector | Dedicated followers of compassion: "Dedicated followers of compassion
Wristbands are so yesterday. The UK's foremost fundraisers have to have their finger on the pulse to stay among the leading charities, says Tash Shifrin
Monday April 24, 2006
The Guardian
Forget charity wristbands: little, metal military-style dog tags are about to become the Next Big Thing in fundraising fashion, pioneered by helpline charity Samaritans. These days, driven by increasing competition for the caring public's pound, charity fundraisers have to be trendsetters."
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