Businesses As Do-Gooders - Forbes.com

Businesses As Do-Gooders - Forbes.com: "International
Businesses As Do-Gooders
Oxford Analytica 04.19.06, 6:00 AM ET

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Corporate social responsibility has become a common component of corporate strategy in companies worldwide. The term is widely used and discussed, but the concept of CSR remains poorly understood and ill-defined.

A recent academic study defines corporate social responsibility as corporate actions affecting the well-being of constituencies that may in turn affect the firm's value. Such constituencies may be internal or external. A range of motivations drives CSR."