From ice buckets to boobs: competing charities get creative to secure donations: "Once, charities simply grabbed a colour off the rainbow, sold some ribbons and called it a day. Not anymore. Competition for funds and attention is at an all-time high and charities have to do more than host an afternoon tea to stand out from the crowd.
The world's greatest shave raises money to fight Leukemia. Photo: Andrew Sheargold
Some of these unconventional campaigns have been widely successful, including Movember (prostate cancer and male depression), the Ice Bucket Challenge (motor neurone disease) and The Great Shave (leukemia)."
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