Bernard Arnault Fondation Louis Vuitton - Billionaire: "These ventures are part of a new wave of branded philanthropy in the arts and culture across Europe. Consider Italy, a country where, until very recently, the idea of private companies contributing to public projects stretched credulity. Now, the Fendi family, which owns the Rome-based luxury label, is funding a €2.18 million restoration of the city’s Trevi fountain, while Diego Della Valle, CEO of Tod’s, has pledged €25 million to help restore the city’s Colosseum. The Bulgari family has just given €1.5 million to refurbish the Spanish Steps."
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