Tuesday, September 02, 2014
Raising funds with Bollywood actors � Vice Versa
Raising funds with Bollywood actors � Vice Versa: For Usha Menon it’s a fact that there are significant benefits to fundraising in India. Menon is Executive Chairman of Usha Menon Management Consultancy, a training and consulting firm for civil society organisations with expertise in fundraising in Asia. ‘Forty years ago, organisations in India were mostly run as community-based organisations (CBOs). To a large extend they were for locals by locals. However, from the moment that the sector of international development grew, the focus of organisations shifted from focussing on local donors to writing successful project proposals to receive external funding.