Direct debit cancellation rates fell sharply in 2013: Donors are starting to feel more optimistic and are less likely to cancel their charitable contributions, with new figures showing direct debit cancellations in 2013 fell to the lowest annual average rate since before the recession.
The figures, released today by Rapidata, show direct debit cancellations fell from 4.05 per cent in January last year to 2.4 per cent in December. The average cancellation rate for the year, 3.1 per cent, was the lowest seen since 2006. Average annual rates of cancellations peaked at 4.33 per cent in 2008, falling to 3.32 per cent in 2010, before rising to 3.79 per cent in 2011.
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