Tuesday, September 10, 2013

From charity to responsibility - The Hindu

From charity to responsibility - The Hindu: Corporate social responsibility or simply CSR, as the “beyond business” initiatives of companies have come to be globally known, is a complex, evolving subject. Any serious attempt to understand it in a large, diverse, developing country like India calls for considerable research and contextual analyses. Though in vogue for centuries, more as a form of charity and largely driven by religious beliefs, CSR as a concept has matured only recently. Corporate charity initiatives continue to be viewed with suspicion by many.

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