Promotion as important as donation for philanthropy, research finds | Campden FB: Wealthy philanthropists who are discreet about their giving could be undermining their charitable efforts, a new study examining cultural trends in philanthropy reveals.
The first Individual Philanthropy Index, conducted by Forbes Insights and French bank BNP Paribas and examining philanthropic giving in Asia, Europe and the Middle East, also found that motivating factors for giving varied across the regions studied.
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