�4bn could be generated in charitable legacies if solicitors just asked: A potential �4bn of funding could be unlocked for the charity sector if solicitors were to remind those writing a will to consider giving to charity, according to a study conducted by the Cabinet Office’s behavioural insights team.
The study is one of five trials informing a report, released today by the team, to uncover ways the sector could potentially boost its income. It found that encouraging people to consider leaving a gift to charity in their will could double the number of legacy donations. It further found that creating a personal connection, by asking if there were any charities the individual is passionate about, could lead to triple the number of legacy gifts.
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