CECP Insights

CECP Insights: As corporations become more global, so does their giving; businesses are targeting their CSR efforts in communities in which they operate or have a customer base. According to CECP's 2012 Giving in Numbers report, companies that generated more than half of their total revenue from abroad gave more than 20 percent of their total contributions to international programs. Countries with emerging markets (such as Brazil, India, China and many African nations) are seeing positive changes in their giving landscapes thanks in large part to major corporations viewing CSR activities in these regions as long term business investments, rather than simple philanthropy. As globalization makes the world smaller every day, supply chains, a diverse employee base and international customers make it important for even U.S.-based companies with no direct international presence to think globally when it comes to their philanthropic efforts. This is especially exciting for us at Global Impact because international giving is our specialty; with member organizations in virtually every developing country in the world, we can create custom giving solutions that meet business goals.