Defend face-to-face to improve public perception, Sally de la Bedoyere tells charities

Defend face-to-face to improve public perception, Sally de la Bedoyere tells charities: Charities must be prepared to defend their use of face-to-face fundraising if the sector is to improve public perception of the technique, according to Sally de la Bedoyere, chief executive of the Public Fundraising Regulatory Association.

Speaking this morning at the Institute of Fundraising’s face-to-face fundraising conference in London, de la Bedoyere said charities had this year "ducked talking to the media" about face-to-face because they were "scared of what the consequences might be to their brands".