Charity Develops New Crowdfunding Platform - Tech Europe - WSJ

Charity Develops New Crowdfunding Platform - Tech Europe - WSJ: U.K. blood cancer charity Leukemia and Lymphoma Research is attempting to turn one of the main traditional means of fundraising on its head. Instead of somebody deciding to take part in an activity then looking for sponsors, the new Pledgeit platform enables people to challenge their friends to complete task in return for donations.