How charities can improve their nurturing of high-net-worth individuals | Voluntary Sector Network | Guardian Professional

How charities can improve their nurturing of high-net-worth individuals | Voluntary Sector Network | Guardian Professional: The furore over the cap on personal tax relief for charitable donations introduced in last month's budget continues unabated. The third sector has opposed the government's plans vehemently. If unchanged, Osborne's latest budget could reverse years of work (ironically lead by the government itself) to get the wealthiest among us to be more philanthropic.

To create a larger culture of philanthropy among top earners the government needs to facilitate and encourage donations through tax relief and other benefits. However, the other side of the coin is that the third sector itself must also get better at soliciting and acknowledging gifts from high-net worth individuals.